• Great optical brightening ability — magnifies any coat colour
• Whitens whites and amplifies blacks; adds moisture to skin and coat
• Dilutes up to 16:1

Enhance colour and make the coat radiate with brightness. This non-toxic, aloe-based formula amplifies coat colour while adding moisture to the skin and coat. A go-to for white and light-coated breeds — Bichon Frise, Maltese, West Highland Terriers, Samoyeds and Poodles — and just as effective at deepening darker coats.

Ingredients: Purified Water, Sodium C14-C16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide DIPA, Cocamidopropyl Hydroxysultaine, Sodium Laureth Sulfate, Cocamide MIPA, Ferric Ferrocyanide (Blue Iron Salt), Fragrance, Aloe Barbadensis Leaf Juice, Sorbeth-450 Tristearate, PEG-9 Cocoate, PEG-32 Distearate, PEG-175 Distearate, Tetrasodium EDTA, Citric Acid, Sorbitan Oleate Decylglucoside Crosspolymer, Methylchloroisothiazolinone, Methylisothiazolinone, Triheptanoin, C13-16 Isoalkane, Panthenol, Retinyl Palmitate, Cholecalciferol, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin, Polysorbate 20, Potassium Hydroxide, FD&C Blue #1. pH Balanced.