# The Equestrian

> Australia's specialist equestrian retailer. We sell horse riding gear, saddlery, rider apparel, stable supplies, and selected pet essentials. Based in Australia, shipping nationwide. All prices are in AUD.

The Equestrian (https://www.theequestrian.com.au) is structured for clear category discovery and product intent. Primary content lives under nested category paths and brand pages. Legacy Shopify collection/tag URLs are deprecated.

## Site Scope For LLM Crawlers

- Domain: https://www.theequestrian.com.au
- Primary language: English (Australia)
- Currency: AUD
- Core audience: Horse owners, riders, stables, and equestrian professionals in Australia
- High-signal content types:
  - Category landing pages
  - Brand landing pages
  - Product detail pages
  - Sizing and policy pages

## Canonical URL Conventions

- Prefer category-based product URLs as canonical when available:
  - `/{category}/product-handle`
  - `/{category}/{subcategory}/product-handle`
  - `/{category}/{subcategory}/{subsubcategory}/product-handle`
- Brand pages:
  - `/brands`
  - `/brands/{brand-handle}`
- Legacy `/collections/*` paths are deprecated and may redirect or return 410.
- `/products/*` may exist for compatibility but is not always canonical.

## Primary Shopping Sections

### Horse

- [Saddles](https://www.theequestrian.com.au/horse/saddles)
- [Bridles](https://www.theequestrian.com.au/horse/bridles)
- [Bits](https://www.theequestrian.com.au/horse/bits)
- [Saddlecloths](https://www.theequestrian.com.au/horse/saddlecloths)
- [Boots](https://www.theequestrian.com.au/horse/boots)
- [Rugs](https://www.theequestrian.com.au/horse/rugs)
- [Grooming](https://www.theequestrian.com.au/horse/grooming)
- [Health](https://www.theequestrian.com.au/horse/health)

### Rider

- [Footwear](https://www.theequestrian.com.au/rider/footwear)
- [Breeches](https://www.theequestrian.com.au/rider/breeches)
- [Helmets](https://www.theequestrian.com.au/rider/helmets)
- [Apparel](https://www.theequestrian.com.au/rider/apparel)
- [Gloves](https://www.theequestrian.com.au/rider/gloves)
- [Safety](https://www.theequestrian.com.au/rider/safety)

### Stable

- [Stable](https://www.theequestrian.com.au/stable)
- [Stable Equipment](https://www.theequestrian.com.au/stable/equipment)
- [Fencing](https://www.theequestrian.com.au/stable/fencing)
- [Arena](https://www.theequestrian.com.au/stable/arena)

### Brands

- [Brands Index](https://www.theequestrian.com.au/brands)
- Brand pages are first-class landing pages and include curated copy plus product listings.

## Key Informational Pages

- [About](https://www.theequestrian.com.au/about)
- [Contact](https://www.theequestrian.com.au/contact)
- [FAQ](https://www.theequestrian.com.au/faq)
- [Sizing](https://www.theequestrian.com.au/sizing)
- [Shipping & Delivery](https://www.theequestrian.com.au/shipping-delivery)
- [Returns & Refunds](https://www.theequestrian.com.au/returns-refunds)
- [Privacy Policy](https://www.theequestrian.com.au/privacy-policy)
- [Terms of Service](https://www.theequestrian.com.au/terms-of-service)
- [Sale](https://www.theequestrian.com.au/on-sale)

## Product Interpretation Guidance

- Product taxonomy is hierarchical (up to 3 category levels before product handle).
- A product may appear in multiple discovery contexts (category and brand), but canonical URL should be treated as category-first.
- Brand association should be inferred from:
  - Product brand/vendor identity
  - Brand landing page handle and naming
  - Product metadata and content
- For comparison and retrieval tasks, prefer:
  - Canonical product URL
  - Product title + brand + category path
  - Safety/size context where relevant (helmets, boots, breeches, rugs, etc.)

## Deprecated / Low-Value Paths

- Avoid using legacy Shopify `/collections/*` URLs as authoritative.
- Ignore feed-like and app-generated junk URLs (atom/rss and app utility paths).
- Ignore crawl-junk tag-combination URLs containing `+`.

## Discovery Endpoints

- [Sitemap](https://www.theequestrian.com.au/sitemap.xml)
- [Robots](https://www.theequestrian.com.au/robots.txt)
- [LLMs](https://www.theequestrian.com.au/llms.txt)
- [EntityMap (HTML)](https://www.theequestrian.com.au/entitymap.html)
- [EntityMap (JSON)](https://www.theequestrian.com.au/entitymap.json)